[reprint of Guangdong science and technology] Fenghua high tech: accelerating domestic substitution and erecting the backbone of national industry

发布于: 2022-03-06 00:00
Classification: Industry News

Guangdong Hi Tech Co., Ltd. (hereinafter referred to as "Fenghua hi tech") is a professional enterprise engaged in "high-end electronic components" of Guangdong hi tech electronic Co., Ltd. Since its establishment in 1984, Fenghua high tech has always adhered to the ambition of serving the country through industry, writing unlimited Fenghua within an inch and creating unlimited Fenghua in the world. After more than 30 years of innovative development and overcoming difficulties, the production capacity of the company's main products chip multilayer ceramic capacitor and chip resistor ranks seventh and third in the world respectively. It has become the only enterprise in the same industry in China covering all application fields of terminals, and has successfully ranked in the forefront of global famous business card component manufacturers, contributing to the development of China's new electronic component industry.


Since the establishment of the company, Fenghua high tech has taken revitalizing the national electronic component industry as its own responsibility, focusing on cultivating the passive component industry, leveraging the large industry with small components, and continuously promoting the strengthening, optimization and expansion of resistance capacitance sensing products, the refinement and refinement of electronic materials, and the implementation and specialization of electrolytic capacitors, varistors and other niche products. The development of the company is closely connected with the development of China's electronic information basic industry. After the waves wash away the sand, the company has embarked on an innovative development path from small to large and from weak to strong in the fierce industry competition. From a small electronic factory with an annual output of less than one million, the company has grown into a national high-tech enterprise with the most complete product specification series of electronic components, the largest production scale, leading innovation ability and the widest market coverage in China, In the world, the new electronic components industry has stood up as the backbone of the national industry.

Fenghua high tech headquarters building

 

Only when you compete on the same stage can you show your "heroic character"

Raise the hammer and forge the iron to break the waves and ride the wind. The road of Fenghua is the road of humanism, reform and innovation. In the early 1980s, the first terminal product that completely adopted surface coating technology (SMT) was color TV tuner. At that time, chip multilayer ceramic capacitors (MLCC) imported from Japan firmly occupied this market, and the domestic MLCC industry was almost wiped out. Faced with the short board of domestic MLCC industry development, in 1985, Fenghua high tech took the lead in introducing the international leading MLCC production line and technology with an annual output of 100 million MLCC from the United States, which sounded the clarion call for China's MLCC to catch up with the world's advanced level. Subsequently, a large number of large Japanese MLCC manufacturing enterprises began to fully seize the Chinese market, and successively established joint ventures and wholly-owned enterprises such as Beijing Murata, Shanghai Kyocera and Dongguan taiyangyudian. Korean funded enterprises represented by Tianjin Samsung motor also began to become an emerging force. At the same time, low-cost MLCC based on the core technology of base metal electrode (BME) also began to enter commercial applications, and the competition in the domestic MLCC industry has become increasingly fierce. Fenghua high tech realized that in order to survive, we must get rid of the extensive development mode, strengthen enterprise technological innovation, constantly expand the scale of the company and grasp the competitive initiative. Subsequently, the company gradually mastered a large number of cutting-edge technologies and processes in the field of new components by increasing R & D investment, creating a technology R & D platform, attracting scientific and technological talents and other technological innovations, and improved the overall technical level of the company. In 1994, Fenghua high tech overcame the international technical difficulty of MLCC low-temperature sintering high-performance Y5V ceramic material. The overall performance index of the product reached the world advanced level, which not only filled the domestic gap, but also entered the international market with its unique advantages of high medium, low heat, high reliability and low cost, ending the long-term dependence on imports of China's electronic ceramic materials. Successfully broke through the three-layer end electrode electroplating process, realized the transition from lead-in multilayer ceramic capacitor to fully surface mounted chip multilayer ceramic capacitor, took the lead in completing the technical transformation and industrialization of bme-mlcc in China, and became the localized manufacturing supply source of MLCC mainstream products. In recent years, the company has invested hundreds of millions of yuan to prepare for the establishment of material research center, process research center, application research center and analysis and testing research center. It has also built several innovative service platforms such as enterprise State Key Laboratory, academician workstation and enterprise postdoctoral workstation, and built a R & D platform system that can cover the upstream and downstream of the electronic component industry chain, It has become the only enterprise in the industry that has achieved full coverage of six national innovation platforms, and it is also the only enterprise in China to enter the CDP (American dielectric and voltage Materials Research Center) alliance. Along the way, Fenghua high tech has always adhered to focusing on its main business and innovation and development, established a core technology and research and development system with its own intellectual property rights, basically possessed the ability and strength of "production generation, development generation, reserve generation and pre research generation", and fundamentally mastered the initiative and autonomy of enterprise technology development.

Fenghua hi tech national innovation platform

 

Recruit talents and make use of "the first resource"

Fenghua high tech has always believed that talents are the first resource for innovation. Taking "strengthening the enterprise with talents" as an important part of the company's strategy, Fenghua high tech took the lead in recruiting talents from all over the world in the same industry by means of "showing the leadership", attracted a large number of domestic and foreign industry technical experts and high-level talents to join the company, and hired 12 academicians of the Chinese Academy of engineering, national "outstanding youth" and other high-level talents as visiting professors and consultants of the company, Offer suggestions for the development of the company. Fenghua high tech adheres to the concept of career retention, treatment retention and emotional retention, and has established a relatively perfect talent management incentive mechanism. It has found ways to "attract talents", made great efforts to "educate talents", innovated in "using talents" and made unique moves in "retaining talents", so as to provide talent support for the high-quality development of the company. First, build a platform to "attract" talents through multiple channels. Relying on the six national innovation platforms of the enterprise, establish industry university research cooperation with well-known universities and scientific research institutes at home and abroad. Through the reform of the implementation mode of major scientific and technological projects, the promotion of the system of "showing the leader" and the use of headhunting development, technology contracting, online recruitment and other means, the introduction of talents has been carried out flexibly and creatively, which has effectively activated the "spring water of a river" of talents. Second, pay attention to training and "cultivate" talents in multiple ways. Organize all kinds of talents to study in excellent peer enterprises, participate in various high-end training and lectures, broaden their horizons and improve their quality. Invite experts and professors from scientific research institutes or industries to give lectures and guidance, so as to further improve the professional ability and knowledge reserve of the talent team. Strengthen the company's internal training, formulate differentiated training plans, vigorously develop and train certified internal trainers, and promote the rapid growth of all kinds of talents. Third, highlight ability and "use" talents in multiple ways. Open up the promotion channel for technical talents, and build a technical title level covering from grass-roots technicians to the company's chief engineer according to the career planning idea of "dual channel" of administration and technology, so as to form a technical promotion channel parallel to the administrative level. Build a military training stage for technical talents, adopt multiple project systems to form teams according to the characteristics of various technical talents, and encourage technical talents to actively undertake key tasks such as technology, process and quality, so that everyone has the opportunity to exercise and grow. Fourth, increase incentives and "retain" talents in multiple dimensions. According to the characteristics of the company's talent team, various kinds of officer entrepreneurship platforms are built in time. Through the project manager responsibility system, young backbones are allowed to hang projects and bear the burden, so as to display their skills on the officer platform and make outstanding talents stand out. The company adheres to the theory of heroes based on success or failure and right or wrong based on performance, and constantly innovates the salary management, distribution and assessment mechanism, so as to achieve fine assessment, differentiated distribution and accurate incentive. The brain drain rate has decreased significantly year by year, ensuring the stable operation of the company.

 

Fruitful achievements, worthy of "in full bloom"

After more than 30 years of innovation and development, Fenghua high tech has made remarkable achievements, leading and participating in the formulation of 19 national industry standards, including 5 national standards; It has won nearly 100 national, provincial and municipal science and technology awards; It has 537 domestic authorized patents and 7 International authorized patents, won the silver award and Excellence Award of China Patent Award, and was selected into the list of China's top 100 electronic components enterprises for 26 consecutive years.
In recent years, the company has continued to increase the investment in R & D funds, use the innovation engine to promote the R & D of technology, and promote major breakthroughs in some core materials, key products, key processes and core process technology. Six scientific and technological achievements have been rated as international leading and international advanced level respectively, one has won the first prize of scientific and technological progress and one has won the first prize of technological invention of Guangdong Province, and the chip resistor has been rated as the Sixth Batch of national manufacturing single champion products, Build high-end national brands.
In 2021, the "precision manufacturing technology and application project of ultra micro chip resistance capacitance components" led by the company won the first prize of Guangdong science and technology award. The project has overcome the key technologies of ultra micro chip resistance and capacitance components, filled the domestic gap, realized the industrialization and independent supply of micro chip resistance and capacitance components and key materials, effectively alleviated the "neck" problem of high-end resistance and capacitance components in China, realized the independent supply of resistance and capacitance components for 5g base stations, and provided a strong guarantee for the safe development of China's electronic information industry and national strategic security, It also brings rich returns to enterprises. It is estimated that the net profit attributable to the parent company will be RMB 930 million-1 billion in 2021, with a year-on-year increase of 159.26% - 178.78%, which has laid a solid foundation for a good start and start of the 14th five year plan.

Fenghua high tech production workshop

 

Never forget the original intention and adhere to serving the country through industry

In the future, "strengthening the foundation, making up for weaknesses and forging long plates" will become the main tone of the development of the whole industrial field. As China's current strategic, basic and leading industry, the high-quality development of electronic components industry is the top priority. Facing the strategic opportunities of industrial transformation and domestic substitution in the electronic components industry, Fenghua high tech will take advantage of the general trend of the times, industry trends and enterprise advantages, adhere to the "three three three one" development strategy, that is, polish the three business cards of "maintaining the largest comprehensive scale of production capacity in China, the most complete product categories in China and the leading innovation ability in China"; Implement the three strategies of "talent, brand and innovation"; Create three advantages of "integration of production and research, coordination of production and marketing and intensive management"; Achieve "one goal" - take the lead in becoming an electronic component enterprise with a revenue of more than 10 billion, and build the company into the most valuable flagship listed company.
The wind is powerful and indomitable. China is full of vitality and brilliance. Entering a new stage of development, Fenghua high tech will bravely shoulder the mission, make persistent efforts, constantly strengthen its leading role as the "chain leader" of the electronic component industry chain, continue to promote the work of "supplementing the chain" and "strengthening the chain", lead to solve the short board problems such as high-end key materials and core equipment supporting domestic industries, and accelerate the realization of domestic substitution. At the same time, the company will promote the construction of major projects such as the investment of 7.5 billion yuan to increase the monthly production of 45 billion high-end capacitors and the investment of 1 billion yuan to increase the monthly production of 28 billion chip resistors, so as to benchmark the world-class, align the industry benchmark and market demand, make every effort to overcome the problem of "neck", provide more excellent products for the development of domestic MLCC industry and meet the needs of rapid development of the industry.

 

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